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Acceleration Partners Publishes Exclusive Insights from 2023 Portfolio and Implications for 2024

Press release: for immediate release

Jan 12, 2024

Acceleration Partners unveils its exclusive insights report for 2024, powered by its proprietary technology, APVision.

2023 may be over, but the insights and impacts remain applicable through 2024. AP's report and strategies are synthesized from data from AP's global client portfolio and thousands of publishers across multiple partner networks and platforms. These capabilities compliment the most experienced marketers in the industry and their ability to drive rapid actionable insights for our clients to capitalize on trends.

Download the comprehensive analysis which transcends traditional boundaries, providing a roadmap for brands to navigate the evolving partnership terrain. Discover key trends, strategies, and actionable insights that will shape the future of partnership marketing in 2024 and beyond.

 

Download the report now to explore:

  1. Strategic Growth: Unpack the secrets behind a substantial 14% net revenue surge, driven by elevated Average Order Values (AOV) and tactical maneuvers.
  2. Mobile Mastery: Dive into the rise of mobile orders, especially among Gen Z, and uncover strategies for conquering the mobile commerce landscape.
  3. Cost Efficiency Tactics: Learn how to save $34 million in commissions by turning challenges into opportunities, including insights into reversing revenue attributed to product returns and fraudulent activities.
  4. Tech-Driven Diversification: Explore the world of unconventional partnerships, from Connected TV to TikTok, and witness the tech-driven evolution of affiliate marketing.
  5. Navigating Uncertainties: Gain insights into focusing on post-purchase metrics and relying on proven strategic partnerships, like Buy Now, Pay Later (BNPL) affiliates, to navigate uncertain times.
  6. Influencer Triumph: Discover how brands achieved success with nano- and micro-influencers, leveraging personalized strategies for engagement and revenue.

 

Download the exclusive report here.

[DOWNLOAD PDF]

 

About Acceleration Partners

Founded in 2007, Acceleration Partners is the only truly integrated global partnerships agency and a six-time Global Performance Marketing Award (GPMA) winner in the "Best Affiliate and Partner Marketing Agency" category. Acceleration Partners manages programs in 40+ countries for over 200 brands, including Redbubble, Allbirds, ButcherBox, Renogy and Reebok. Acceleration Partners' fully remote global staff of 300+ creates what's next in the industry, building a balanced portfolio of high-performing partnerships for client brands that span from traditional affiliate to influencer, Performance PR, content, CTV, to innovative tech and financial partners. Acceleration Partners has received awards for its performance and exceptional culture, including "Best Agency" and "Best Team in Performance Marketing ("Performance Marketing Awards"), US Changemakers ("PerformanceIN"), "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).