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Awin and ShareASale Welcome Adam Weiss as President of North America

Press release: for immediate release

Feb 28, 2024

Top Industry Executive Joins Leading Affiliate Marketing Platforms to Drive Customer-Centric Vision in the US and Canada


BALTIMORE, February 28, 2024Awin and ShareASale today announced affiliate industry veteran
Adam Weiss has joined the Group as President, North America.

A critical hire for the Awin Group, Weiss brings with him over 20 years’ experience in digital marketing
and advertising. As he steps into this role, Weiss will oversee North American operations for Awin and
ShareASale, spearheading growth for both these businesses and their customers. Further, his
appointment solidifies the Awin Group's position as a leader in affiliate marketing, reinforcing its status as the go-to destination for premier martech solutions.

Weiss is known as an industry leader and passionate advocate for the affiliate channel, helping brands,
agencies and publishers generate strong revenues and lasting partnerships. He is well respected for his
commitment to customer success and building high-performing teams. Before joining Awin and
ShareASale, Weiss ran his own strategic consulting practice working with a wide variety of clients in the
affiliate industry. Prior to consulting, he spent 14 years at Rakuten Advertising in various strategic and
leadership roles, including general manager and senior vice president of the US affiliate business.

“Adam is an experienced leader with a vision and passion for affiliate marketing, and I am excited to
welcome him to Awin and ShareASale,” said Adam Ross, CEO at the Awin Group. “Throughout the
extensive recruitment process, Adam’s passion for the industry as well as company culture and
development shone through, making him the clear choice. It’s an exciting time for our US team and we
need strong leadership to guide them. Adam’s vision and excitement for the future of Awin and
ShareASale assures us they will be in excellent hands.”

According to a recent study commissioned by Awin and conducted by Forrester Consulting, 92% of
surveyed senior marketers consider affiliate marketing to be highly effective or effective in meeting their
goals, with 78% stating they plan to expand their activities in 2024. The importance of the channel is
reflected in the Awin Group's own customer data. In 2023 alone, brands leveraged the Awin and
ShareASale platforms to generate an impressive $19 billion in revenue, while publishers earned a
remarkable $1.4 billion in commissions.

“I’m thrilled to be joining the incredible team at Awin and ShareASale. As the affiliate space continues to
evolve, there is huge opportunity with these two companies as industry leaders, paving a new path for
revenue growth for their clients and partners.” said Weiss.

For more information, please contact