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Awin Prioritizes Customer Experience Personalization with New Platform Features

Press release: for immediate release

May 15, 2024

BALTIMORE, MD —Awin, the global marketing technology platform, announced new features and upgrades designed to empower advertisers of all sizes to achieve greater success and revenues from their affiliate marketing initiatives. The new tools, reports, and features, geared toward personalizing the experience within the Awin platform, will allow customers to automate technical processes, gain deeper insights into campaign performance, and enjoy more opportunities to quickly and easily reward publishers.  

“The Spring platform release perfectly embodies Awin's ongoing and unwavering dedication to our customers, as we constantly listen to what they need and what matters most,” said Gary Reck, Chief Product and Technology Officer at Awin. “And, in a time where every marketing dollar is scrutinized, our entire network can rest assured that these new platform additions will let our customers grow their own way and help ensure that their affiliate marketing efforts continue to be a top-performing marketing channel.” 

78% of senior marketers named personalization as a key priority in their budget allocation this year according to a survey from Forrester Consulting commissioned by Awin. With 78% also indicating they plan to expand their affiliate marketing efforts in 2024, Awin's new features aim to meet that demand head on. 

New Awin platform enhancements include: 

  • Enhanced Publisher Profiles: Advertisers can quickly browse for compatible publishers using specific criteria like region, sector and promotional type. Matching Publisher profiles are easily identified to support personalized partnership selection, enabling visualized matches and performance insights to encourage collaborations that best match campaign needs.  
  • Zapier Sales Validation: Awin’s new integration with Zapier, a versatile third-party integration platform with over 5,000 apps linked, lets advertisers easily automate tasks like approving translations without coding. Almost 1 million transactions can be automatically validated per year now using Zapier, which triggers Awin's app integration to validate transactions in real-time, reducing errors and saving users time on setup and validation. 
  • Deferred Click Browser Tracking: Enhancements to Awin’s MasterTag ensure accurate commission tracking amidst complex and evolving browser privacy measures. This additional security layer complements existing click tracking, ensuring campaign tracking optimization without any action required from users. 
  • Performance Over Time Report: The new report provides insights into campaign trends, publisher performance, and peak periods. The enhanced report now offers advanced filtering for customized reports, aiding in comparison and optimization, which gives advertisers greater control and deeper insights into campaign management. 
  • Commission Groups Report: The Commission Groups report details publisher and sales trends for deeper analysis and optimization. Advertisers can now easily visualize sales from existing and new customers, broken down by product category, helping advertisers identify top-performing publishers and pinpoint campaign successes. 
  • Exposure Planner Enhancement: Following the successful launch of the Exposure Planner earlier this year, this enhancement provides an unprecedented level of flexibility for advertisers. It lets them employ a hybrid payment method for their publishers, combining a  fixed rate with the option for an additional incentive in the form of a higher commission rate chosen by the advertiser. This gives publishers clear visibility into their earnings upfront and allows advertisers to reward top performers. 

Awin launched its new platform features at its ThinkTank US 2024 customer event in Chicago, a premier conference for advertisers, agencies, publishers, and technology partners. ThinkTank brought together leading marketing executives to share best practices and industry learnings and network with each other. The event is designed to help attendees connect and drive more revenues through the affiliate marketing channel. 

For a comprehensive look at Awin’s new platform features and reports, please visit: https://awin.link/dw0s5z