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CJ Welcomes Santi Pierini as New CEO

Press release: for immediate release

Feb 13, 2024

Today, Publicis Groupe’s partnership-based performance marketing platform, CJ, welcomed new Chief
Executive Officer Santi Pierini.


Santi's experience spans various cross-functional leadership roles, including engineering, product and
brand marketing, and product and business strategy at Accenture, Day Software (acquired by Adobe), Jet
Propulsion Laboratory, InQuira (acquired by Oracle), and OnDisplay (acquired by Vignette). As a seasoned
business leader in the affiliate industry, he has successfully led a performance marketing software
company, CAKE, and expanded his influence with another prominent player in the field, TUNE. Both CAKE
and TUNE are recognized for their technological excellence and global reach.

Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), leads the industry as the
most established name in global performance marketing, specializing in affiliate marketing technology.
We’re the platform of choice for driving profitable growth for over 3,800 global brands around the world
across all verticals, including retail, travel, finance, and network & home services. Our technology powers
a partnership ecosystem where over 167K publishers and brands engage billions of consumers
worldwide. As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data,
technology, and strategic expertise to bring a truly customer-centric approach to performance marketing.

"I am excited to join the passionate team of global CJ’ers and look forward to leading this prestigious
brand that has been a paradigm of respect for me throughout my career in affiliate and partnerships
marketing. The upcoming phase for CJ promises to be an exciting journey, building upon the value we've
collectively created in building a most trusted partnership-based performance marketing platform that
ensures sustained, profitable growth for all stakeholders,” shared Santi.

Santi will report into Publicis Media Global CEO Talia Raviv.

About CJ

From helping to invent the affiliate industry, to performance marketing and what comes next, we’ve
earned a reputation for maintaining the largest, most reliable partnership-based platform and sterling
service with a personal touch. Founded in Santa Barbara, California in 1998, CJ (formerly Commission
Junction), leads the industry as the most established name in global performance marketing, specializing
in affiliate marketing technology.


We’re the platform of choice for driving profitable growth for over 3,800 global brands around the world
across all verticals, including retail, travel, finance, and network & home services. Our technology powers
a partnership ecosystem where over 167K publishers and brands engage billions of consumers
worldwide.

As part of Publicis Groupe, aligned with Publicis Media, we leverage unparalleled data, technology, and
strategic expertise to bring a truly customer-centric approach to performance marketing.