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Ellos Group Partners with Jellyfish & Brandtech to Expand Organic Search Reach in Northern Europe

Press release: for immediate release

Oct 10, 2023



London, UK - 10th October 2023: Global digital marketing business Jellyfish is pleased to announce its partnership with Jotex, a prominent home interior brand operating within the Ellos Group. This collaboration sees Jotex teaming up with Jellyfish to enhance its presence in Sweden, Norway, Germany, Finland, and Denmark. Leveraging Jellyfish's expertise in organic search, Jotex aims to bolster brand recognition, drive sales, and expand its market share across key Northern European markets.


The foundation of the partnership between Ellos and Jellyfish was laid two years ago when the leading fashion and home retailer initially engaged Jellyfish for a data project. Subsequently, the partnership evolved to encompass Jellyfish's support in elevating Ellos' digital maturity. Today, Ellos is a trailblazer in retail innovation, boasting a well-established commerce framework.


Bine Johanson, Jellyfish’s Managing Director, Northern Europe, comments, “Continuing to secure projects within the Ellos Group is a testament to the immense trust and value they place in us to drive forward their business objectives. Our collaboration with Ellos has been nothing short of exhilarating; discovering a partner with such perfect alignment in strategy and culture is truly remarkable. Adding Jotex as a client fills us with delight, and we are excited to embark on the next phase of this extraordinary journey together.”


Markus Danielsson, Head of marketing and communication at Jotex, comments, “We are thrilled to start working with Jellyfish and taking the next step within SEO, and we are confident that this partnership will bring great success in building Jotex awareness.”


About Jellyfish


Jellyfish is a global digital marketing business that partners with brands to achieve and optimize their marketing performance in a platform world. Clients include Google, Netflix, Bissell, Uber and Sanofi.


Jellyfish helps brands to navigate, connect, and harness the platforms that drive growth and engagement. Employing thousands of people across 38 offices globally, the business combines agency services, consultancy, training and technology to help shape the digital future of its clients.


Launched in 2005, Jellyfish has become one of the industry's most globally certified companies across Google Marketing Platform, Google Cloud, Salesforce, Amazon, and Meta. 


Jellyfish is part of The Brandtech Group, whose mission is to be the best company in the world at helping global brands drive growth by connecting content, data and media using technology.