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Everflow Publishes Comprehensive White Paper As Roadmap To Sustainable Growth During Economic Uncertainty

Press release: for immediate release

Mar 27, 2024

Mountain View, CA, March 25, 2024 – Everflow announces the release of its insightful new white paper, “Unlocking Efficient SaaS Growth in 2024: Scaling Referral Partnerships.” This comprehensive guide, led by Everflow’s Head of Partnerships, Ed Ceballos, and featuring top partnership experts, provides a roadmap to harness the power of referral partnerships for sustainable business growth.

In an era where funding has dried up and marketing challenges continue to escalate, Everflow's latest white paper is a must-read for businesses grappling with economic uncertainties and the need for efficient growth strategies. The paper, authored by Everflow’s Director of Customer Marketing, Tony Cohn, illustrates how Everflow, amidst a tumultuous 2023, successfully leveraged referral partnerships to generate an astounding 120% increase in quality leads.

The white paper provides an analysis of common pitfalls in standard referral programs, such as inadequate incentives, poor tracking, and delayed rewards, and presents a blueprint for revitalizing these programs. Utilizing Everflow's experience, it illustrates how simplicity and utility can intersect to create powerful referral networks.

Lead contributor Ed Ceballos highlights, "Our success lies in leveraging the network effect, starting with those who trust us the most—our existing clients. We've created a referral ecosystem that values more than just payouts, ensuring that every partner reaps benefits from our program."

This white paper is not just a narrative of Everflow's success but also a practical guide. It lays out actionable strategies for businesses to overhaul their referral programs. Featuring insights from partnership and technology companies like,, Partnership Leaders, Tipalti, and Partner Commerce, this document is a goldmine for any company aiming to thrive in 2024 and beyond.


About Everflow

Scale the drivers of revenue across partnerships and marketing using Everflow’s Partner Marketing Platform. Manage the partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo.

For more information about the white paper or to download your copy, visit: []