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Press release: for immediate release
Aug 31, 2023
Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events
London —August 31, 2023—impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as the global standard platform to manage all types of partnerships. During the quarter, impact.com welcomed nearly 400 new clients including leading brands SeatGeek, Daily Harvest, and USAA.
The creator economy has significantly expanded and is estimated to double in size over the next five years to $480 billion by 2027 from $250 billion today. Analysts expect spending on influencer marketing and platform payouts fueled by the monetisation of short-form video platforms to be the primary growth drivers of the creator economy.
“The rising creator economy and the potential of direct and longer-term partnerships are propelling us forward, and reinforcing our commitment to being the catalyst for transformation, enabling brands, affiliates, influencers, and creators to forge powerful connections that resonate with consumers globally,” said David A. Yovanno, CEO of impact.com. “Together, we’re shaping a future where partnerships are not just empowering clients to achieve significant and sustainable business growth, but a cornerstone of authenticity and trust between brands and consumers.”
During the quarter, impact.com announced the launch of the new impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface. The new technology simplifies and improves the user experience for both brands and creators. According to research also launched in partnership with Adweek, both brands and creators reveal their needs and biggest challenges when forming successful partnerships. impact.com also released first-party research on what consumers value when engaging with influencers in its State of Influencer Marketing in 2023 report.
Additional highlights from the quarter include:
To learn more about how impact.com empowers brands, affiliates, influencers and creators, strategic business partners, publishers, and others to automate and scale all partnership levels, visit www.impact.com.
impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit www.impact.com.
Kasey Long, PR and Communications Director, The Digital Voice