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Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

Press release: for immediate release

Oct 19, 2023

 The pioneering execution across two iconic DOOH units in Times Square sees screens display 3D elements in tandem across a 15 second spot featuring the new Shasta Boot Tall


London, UK - 19th October 2023: Leading digital marketing business Jellyfish today announces the rollout of an attention-grabbing 3D digital out-of-home (DOOH) campaign for the UGG® brand’s new winter lifestyle collection, to be displayed on the iconic Nasdaq and Midtown Financial LED billboards, owned by the vendor Branded Cities, in New York City’s Times Square. The Southern California-based global lifestyle brand is the first footwear brand to advertise on the new Midtown Financial board, Branded Cities confirms.


The ads debut on October 19th, with three 15-second video assets on display across the world-famous billboards. The screens will play simultaneously, showing off a new product in the UGGextreme™ range, The Shasta Boot Tall, while also forming part of a wider omni-channel campaign across social, online video, CTV and display to highlight this new collection.


Michelle Hernandez, Director, Omni Digital Marketing for the Fashion Lifestyle Group Brands at Deckers, explains: “We are delighted to partner with Jellyfish on a pioneering 3D billboard campaign in such an iconic location. We’re confident this work will generate awareness and reach for UGGextreme, which is our pinnacle collection of cold-weather boots and outerwear. This campaign and product is designed to deliver extreme protection and allow for bold self-expression, even during the coldest weather conditions.” 


She continues: “The prominent location and high-impact format of the digital out-of-home units is matched by its interactivity - conveying the message of UGG’s freedom of movement, which enables you to maximize your winter (play)time with freedom and expression, no matter the weather.”


Caroline Nichols, Account Director at Jellyfish, adds: “We are thrilled to be the lead company on this eye-catching digital out-of-home execution for UGG. There are so many possibilities to capture attention with digital out-of-home today and we are honored to help this partner and much-loved brand drive mass reach across such engaging placements, right in front of One Times Square. The units serve to showcase the freedom and style offered by UGG and we’re very excited that UGG is the first footwear brand to advertise on the Midtown Financial screen.”




Press Contact

Maryum Sheikh, Press Lead at The Digital Voice


About Jellyfish

Part of the Brandtech Group, Jellyfish helps brands such as Google, Netflix, Bissell, Uber and Deckers navigate, connect, and harness the platforms that drive growth and engagement. Launched in 2005, Jellyfish has become one of the industry's most globally certified companies across Google Marketing Platform, Google Cloud, Salesforce, Amazon, and Meta. Employing almost 2,000 people across 38 offices globally, Jellyfish is proud to be at the forefront of the global digital economy. For more information, visit


About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit @ugg #FeelsLikeUGG.