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Press release: for immediate release
Sep 21, 2023
Oversubscribed seed round validates the potential for Katalys’ transformative embedded commerce
technology to transform the future of performance marketing.
SAN DIEGO (Sept. 21, 2023) — Katalys, the commerce media platform positioned at the
convergence of content, commerce and performance marketing technology, today announced it
has completed an oversubscribed $5.4 million series seed preferred round of funding.
The milestone underscores the momentum for Katalys’ pioneering commerce media technology
and its potential to reshape the affiliate marketing and commerce media landscape. Its value
was recognized by a consortium of investors who participated in the round, including KEY
Investment Partners, WGD Capital and GreenAxs Capital.
“We believe Katalys’ innovative approach is set to redefine commerce media, making it an
opportune investment in today’s evolving landscape,” said Tiby Erdely, founding partner at KEY
The funding will be used to build out additional product features and to support the company’s
expansion efforts through sales and marketing initiatives to reach the commerce publishing and
affiliate marketing industries.
“Our successful funding in a challenging economic climate is a testament to the truly
transformative nature of our technology and the dedication of our experienced team,” said
Katalys co-founder and CRO Matthew Stein.
The Katalys platform addresses multiple needs throughout the affiliate marketing and commerce
media ecosystem. For large media companies and digital publishers, Katalys provides a
transformative embedded commerce technology proven to boost performance revenue. For
e-commerce brands and retailers, Katalys platform delivers scalable product discovery and
By seamlessly merging embedded commerce technology with cookieless attribution and a
deterministic identity graph, Katalys is empowering its partners to strengthen and expand
trusted relationships and drive revenue on all sides of the performance marketing ecosystem.
The funding attests to Katalys’ commitment to reshaping commerce media through advanced
technology to redefine commerce transactions online and foster meaningful connections
between brands and publishers.
To explore more of Katalys’ vision for reshaping commerce media, visit www.katalys.com.
Katalys is a commerce media platform that resides at the intersection of performance marketing,
technology, content and commerce. With a visionary approach to partnership marketing, Katalys
empowers brands and publishers to forge meaningful connections and accelerate growth
through innovative products. By seamlessly integrating embedded commerce technology with
proprietary identity graph advancements, Katalys is reshaping the dynamics of commerce
media and driving a new era of mutually beneficial omniwin partnerships.
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