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Kristen Friesen takes up new role to drive Brand Metrics’ rapid US expansion

Press release: for immediate release

May 2, 2024

Former Washington Post executive becomes VP of Revenue at the brand lift measurement company


London, UK, 30th April 2024 - Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces that Kristen Friesen has been promoted to VP of Revenue for North America.


Kristen joined Brand Metrics 12 months ago as VP Business Development and has been instrumental in the company’s rapid US growth, seeing revenue lift by 177% and publisher partners increase by 50%.


In her new role, Kristen will spearhead the long-term financial success of Brand Metrics’ product line in North America. This includes not only driving new business and revenue partnerships, but also working closely with cross-functional teams to better serve existing our existing client base and increase retention.

Commenting on the promotion, Brand Metrics CRO Elwin Gastelaars says: “Kristen has been instrumental in Brand Metrics’ US growth over the past 12 months. She understands publisher needs well and has been influential in both championing our offering in the US marketplace and providing valuable customer-focused insight to help guide our future product developments.”

Kristen joined Brand Metrics in 2023 from The Washington Post where she worked as Client Partner, responsible for driving revenue across the newspaper’s diverse product portfolio, and subsequently as Head of Growth for Zeus prime, The Washington Post's innovative self-serve advertising platform.


Press Contact:

Maryum Sheikh, Press Lead at The Digital Voice


About Brand Metrics

Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent, and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 60 global publishers including The Guardian, News UK, National World, Business Insider, Gannett, Bloomberg, Financial Times and Burda Forward, providing them with tangible proof of their sites’ value. More info: