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Press release: for immediate release

Oct 26, 2023


London, UK - 26th October 2023: Lupin, the renowned gentleman thief, has returned for a third instalment. However, before he made his reappearance, France's most wanted fugitive couldn't resist committing a new misdeed—one that Netflix unveiled on September 27th.

On October 5th, Netflix, the on-demand streaming service,  released Lupin Part 3. This eagerly awaited instalment captured the attention of millions of viewers who closely followed the first two seasons, chronicling the adventures of Assane Diop, a modern-day Arsène Lupin.


To celebrate the return of the legendary thief, Netflix once again showcased its daring creativity through a poster campaign that mirrors the subtlety and style of its iconic character.


You might think you've already seen these posters, perhaps in newspaper kiosks across Paris. However, upon closer inspection, you'll notice how Assane Diop proves himself to be the wittiest outlaw of all.

The campaign, conceptualized and created by the global digital marketing business Jellyfish, comprises of four images where jewels have been stolen—naturally, by Assane Diop. The only clues to his activities are the tan lines left behind from the missing jewelry. This audacious operation, which cleverly appropriates high-jewelry aesthetics, were displayed throughout Paris starting on September 27th, including locations near some of the most prominent luxury brand stores

Credits :
Client : NETFLIX

Agency : Jellyfish
CEO: Nick Emery
Managing Director Jellyfish France: Sandrine Reinert
Executive Creative Director: Thomas Guilhot
Creative Director: Alexandre Boutry
Art Director: Antoine Dèzes-Richard
Copywriter: Gauthier Lempereur
Art Buyer: Sophie Scaglia
Project Director: Alexandra McCarthy
Client Partner: Yolaine Campana
Account Director: Cameron Bishop
Images: Trunk
Retoucher: Feel Good


Press Contact:

Maryum Sheikh, Press Lead at The Digital Voice


About Netflix

Netflix is an American subscription video on-demand streaming service owned and operated by Netflix, Inc. The service primarily distributes films and television series produced by the media company of the same name from various genres, and it is available internationally in multiple languages.


About Jellyfish

Jellyfish is a global digital marketing business that partners with brands to achieve and optimise their marketing performance in a platform world. Clients include Google, Netflix, Bissell, Uber and Sanofi.


Jellyfish helps brands to navigate, connect, and harness the platforms that drive growth and engagement. Employing over 2100 people across 38 offices globally, the business combines agency services, consultancy, training and technology to help shape the digital future of its clients.


Launched in 2005, Jellyfish has become one of the industry's most globally certified companies across Google Marketing Platform, Google Cloud, Salesforce, Amazon, and Meta. With 85% growth in net revenue in 2021, Jellyfish is proud to be at the forefront of the global digital economy.


Jellyfish is part of The Brandtech Group, whose mission is to be the best company in the world at helping global brands drive growth by connecting content, data and media using technology.