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Press release: for immediate release
Aug 15, 2023
Consumers Download QSR Apps Mainly for Discounts and Promotions
London, UK – August 15th, 2023 – InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its annual survey that shed light on the evolving consumer preferences and behaviours with Quick Service Restaurants (QSR). The study, conducted year-over-year, found that consumers value QSRs most notably for convenience and that loyalty programs are key to attracting more consumers.
Brands should know:
“Convenience, loyalty programs, and strategic mobile app implementation emerge as key growth drivers for the QSR industry. With the rise of mobile adoption and the influence of Gen Z, QSRs must prioritise mobile app strategies to compete with those who won customer loyalty and convenience during the work-from-home peak, or double down to maintain their lead from the chasing pack,” says Justin Sparks, Director of Vertical Strategy, North America at InMobi.
The data indicates that as the QSR landscape continues to evolve, offering the best deals and seamless ordering experiences will be pivotal in attracting and retaining customers.
Interested in leveraging these insights for your QSR strategy? Meet with our executives for guidance. Please contact us to initiate a conversation.
Maryum Sheikh, Press Lead at The Digital Voice
InMobi is a leading provider of content, monetisation, and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.