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Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

Press release: for immediate release

Nov 14, 2023

New partnership aims to offer more Nectar rewards for customers, while streamlining processes for brands


London, UK - 13th November 2023: Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the launch of a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalised offer networks, Valuedynamx, in a move that dramatically scales up its network of affiliate partnerships and enhances value to both Nectar customers and brands.


Nectar’s existing eShops proposition, launched over a decade ago as ‘Nectar eShops’, enables Nectar customers to collect points online by shopping with a pool of more than 300 participating advertisers, from B&Q to Just Eat. 


Nectar360’s partnership with Valuedynamx makes Nectar eShops more accessible to brands by simplifying onboarding and previously complex operational processes, and provides a scalable and flexible foundation to build even more value for Nectar customers in future.


It immediately increases the number of participating retailers to more than 600, including new additions such as Apple, TUI, Disney+ and Screwfix, and offers hugely enhanced opportunities for brands seeking to engage Nectar’s 19.6 million customer base.


The collaboration also signals Nectar’s renewed commitment to the eShops customer experience, providing not only a far broader choice of brands and a streamlined experience, but also a more generous range of offers and rewards, helping collectors to boost their points balance simply by shopping with their favourite brands.


Upgrades include fresh investment in CRM and post-transaction communication

capability, introducing confirmation emails and pending status updates, as well as

other UX improvements to enhance the customer experience.


Amir Rasekh, Managing Director of Nectar360, says: “We are committed to driving value in partnership with the UK’s most-loved brands and customers, and excited to be working with Valuedynamx on this significantly enhanced reboot of Nectar eShops. The valuable operational work we have done together paves the way for brands seeking to deliver targeted promotions to Nectar customers, while greatly improving the experience for our customers”.


He adds: “Nectar eShops is a popular way for our collectors to boost their points balance by shopping with their favourite brands. However, our new partnership with Valuedynamx enables the Nectar currency to be used by even more brands to drive customer acquisition and retention, while rewarding our collectors on even more of their online spend. Together, we are creating a more consistent and rewarding customer experience, while improving our programme’s management of multiple affiliate networks and partnerships - making eShops more visible, accessible and attractive to a wider audience of both customers and brands.”

James Berry, Managing Director at Valuedynamx, adds: "We’re delighted to be working alongside Nectar360 to drive value for all parties utilising our network of partners. We are completely aligned with Nectar360’s passion and expertise for delivering personalised rewards for the benefit of customers and brands. Through this partnership we will increase the reach and accessibility of Nectar’s eShops proposition for advertisers while improving the shopping experience for customers."




Press Contact:

Maryum Sheikh, Press Lead at The Digital Voice


About Nectar360:

Nectar360 owns and operates Nectar, the UK’s largest loyalty programme, helping the UK’s biggest brands to build impactful relationships with their customers. It also manages Sainsbury’s and Argos retail media services, utilising its own insights and media expertise to connect the Sainsbury’s businesses, brands and customers. Through the unrivalled data provided by the 19.6 million members of the Nectar loyalty programme, Nectar360 understands consumers better than anyone else, offering brands a clear view of exactly who their customers are and how to engage them. For more information, visit

About Valuedynamx: 

Valuedynamx is a leading global provider of curated, data-driven omnichannel purchase rewards. Part of Collinson, a group acknowledged for delivering the world's most valued travel ecosystem, Valuedynamx combines its expertise across payments, card-linking, affiliate marketing, earning and redemption into a single entity that delivers relevant and engaging solutions for its clients. Valuedynamx enhances customer loyalty and drives transactional engagement for some of the world’s largest airlines, banks, financial institutions and hotel groups. Valuedynamx supports over 400 million consumers, maintains 50,000 retail and travel partners and provides more than 400,000 rewards in more than 180 countries.

Collinson has more than 30 years loyalty and customer engagement experience, and more than 10 years focused on delivering loyalty commerce solutions. The organisation has been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers.

For more information visit