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Onetag continues 2024 expansion with strategic new hires

Press release: for immediate release

May 8, 2024

The global programmatic curation platform continues to build momentum with three senior additions to the team


New York, NY, 8th May 2024: Cookieless AI-powered programmatic curation platform, Onetag, today announces the appointment of Christian Baer as VP, Sales Supply, alongside key global and UK hires, as it continues to lead the charge in smart programmatic technology that identifies the best quality placements in the open internet. 


Christian - who joins Onetag as a seasoned digital advertising specialist with 14 years’ experience in publisher development and relations - will spearhead the management of the company's publisher partnerships across the US and LATAM. One of his primary objectives will be to forge alliances with tier-one brand publishers to leverage Onetag’s carefully curated premium marketplace, encompassing display, video/CTV, and native advertising.


Meanwhile, Salvo Nicotra joins Onetag as global Chief Innovation Officer, utilising twenty 20 years’ experience as a trusted technology leader building relationships with adtech partners. Salvo will play a key role in supporting Onetag’s growth by accelerating the company’s innovation roadmap, working closely with the technology and product teams to improve feature delivery and infrastructure design, and taking part in industry working groups and events to promote cooperation with key partners.

In his previous role at Neodata, Salvo built Italy's first DMP and ad server technology platform, managing technical integrations with global tech partners and local enterprise customers.

In the UK, Onetag welcomes Mabroor Ahmad as Sales Director, Supply. Mabroor is a passionate adtech professional with over nine years’ experience on both the buy and supply side. At Onetag, his role will focus on developing supply partners across EMEA, connecting publishers with the right demand, and supporting them at every step to drive success.


Mabroor has previously worked agency-side at Mindshare Worldwide, on the buy-side at DSPs such as Rocket Fuel Inc., and on the sell-side at SSPs such as EMX Digital and LoopMe.


Filippo Gramigna, Chief Operating Officer at Onetag says: “We’re continuing to set the industry standard for programmatic advertising curation, solving real business problems for our customers with AI-driven placement level technology to improve media quality and efficiency. This year we’ve gone from strength to strength with two significant series of hires so far.” 


Filippo continues: Bolstering our sales teams with Christian Baer in the US and Mabroor Ahmad in the UK will play a key role in our growth in 2024. We’re also excited to welcome Salvo Nicotra to help turbo-charge our global innovation, applying his wealth of experience in both data management and adtech solutions.”


Onetag consistently delivers strong performance for buyers, publishers and partners who benefit from its unique intelligent placement level optimization technology. Its programmatic offering has evolved to incorporate next-generation AI to further curate open inventory and deals safely and at scale. Today, Onetag’s unique curation platform solution is leveraged by publishers and advertisers across the globe.




Press Contact:

Maryum Sheikh, Press Lead at The Digital Voice


About Onetag

Onetag Smart Curation provides the easy way to better media performance. 

Our AI-powered programmatic technology delivers more effective digital advertising for the open internet by harnessing deeper placement level intelligence.  

We feed every DSP with curated, high performing impressions from over 2,000 directly integrated publishers, using real-time data without cookies.  

We filter out all the wastage and optimize to deliver only viewable and uncluttered inventory, contextual relevance and engaged users.