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Sharethrough partners with White Bullet to drive a safer, cleaner, higher-performing media ecosystem

Press release: for immediate release

Aug 31, 2023

London, UK - 31st August 2023: IP protection and cyber safety company White Bullet today announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable and efficient open web.

With this partnership, Sharethrough will integrate White Bullet’s cyber risk data within its exchange, ensuring that no ads are placed on websites and apps that pose a piracy or child safety risk. While such services were previously available to Sharethrough clients as an add-on, this offering will now be built into all the company’s products as standard.


Sharethrough’s omnichannel supply-side platform is underpinned by advanced RTB tech and enhanced ad experiences. This new partnership supports the company’s  mission to help build a safer, cleaner and more sustainable advertising ecosystem by connecting publishers and advertisers with expert technology innovation.


Frank Maguire, Vice President of Insights, Strategy and Sustainability at Sharethrough, explains: “As an ad exchange, we manage billions of impressions and ad requests each day. We take sustainability, cybersafety, and piracy very seriously and White Bullet is perfectly aligned with our ethics and future-facing approach. We look forward to working together to build a more ethical internet, delivering the highest quality inventory as we continue toward our goal to be carbon zero by 2030.”

Peter Szyszko, founder and CEO, White Bullet adds: “We are delighted to partner with Sharethrough at a time when there is growing awareness among leading brands and advertisers of the need for innovative solutions to tackle illegal online activities alongside the need for smarter media choices. Sharethrough shares our desire to help customers with their legal and moral obligations to protect internet users - especially children - and stop criminals making money. Our joint mission is a cleaner, safer, higher-performing media ecosystem and, with our market-leading platforms, data and technologies, we are even stronger together.”


White Bullet’s technology is helping clients to maximise safety and return on ad spend across an ever increasing array of territories. It offers the transparency needed to stop ads being misplaced on risky publishers, and to meet ad regulatory requirements in real time – monitoring all digital and connected ecosystems including web, mobile, OTT/CTV, search and social to detect and score instances of risk.


For more information: 

Maryum Sheikh, Press Lead, The Digital Voice



About White Bullet Solutions

Founded in 2013 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies piracy and cyber risk data and protection, brand safety solutions, and full transparency on their advertising placement and digital supply chains.

White Bullet works collaboratively with brands, policymakers, and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps and those that pose a risk to children. White Bullet is a certified brand safety provider under the advertising industry regulator TAG and is a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.

White Bullet comprises IP experts and dedicated technical engineers who specialise in AI, big data models, and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the funding and distribution of pirated content. With offices in London, New York, and Los Angeles, White Bullet advises policymakers and government bodies on regulatory and compliance programmes globally.


About Sharethrough:

Sharethrough is one of the top global independent omnichannel ad exchanges. Driven by our conviction that advertising should be underpinned by respect & care, we believe taking a human-centric approach to advertising and monetization is the key to a sustainable path forward for the independent and accessible internet to thrive. Advertisers & publishers leverage Sharethrough’s unique technology to enhance every impression by rendering a higher-performing banner, video, CTV or native ad that dynamically fits into any placement on any site. Our publisher partners benefit from directly sourced demand, scale, and quality, prioritizing their monetization efforts while elevating performance. With its headquarters in Montreal, Sharethrough has several offices across North America including San Francisco on the west coast & New York City in the east.