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Take Back Control of Your Ad Spend With Awin’s New Partner Ecosystem

Press release: for immediate release

Sep 26, 2023

Today, September 26, 2023, Awin announces the launch of its upgraded platform features, creating a new digital marketing ecosystem addressing challenges faced by brands and online publishers worldwide. 

These upgrades introduce game-changing solutions that empower you to regain control over your digital advertising spend, create lasting marketing partnerships and generate more ecommerce revenue.  

The Challenge: Big Tech’s Dominance of Digital Ad Spend  

Almost three-quarters of global digital ad spend is currently invested into three main technology platforms, whose market dominance and auction-based models have left businesses struggling with skyrocketing costs and little control over where to invest their money.  

Similarly, the US Association of National Advertisers’ (ANA) recent study revealed that 23% of brand spend in programmatic advertising is going to waste, highlighting the transparency issues within that space. This wasted spend amounts to at least $20bn, a third more than what is set to be invested globally in the affiliate industry by brands this year. It's time for marketers to stop pouring money into big tech and start investing in channels that are wholly transparent and allow you to directly tie spend to tangible results. 

The Solution: Choice, Control, Customization and ROI 

Awin’s upgraded platform is a direct response to the demand from ecommerce brands for an advertising solution that is both adaptable and transparent, empowering you to achieve your marketing goals in an increasingly competitive environment. 

The Awin partner ecosystem allows you to confidently break free from these costly models, offering: 

  • Choice: Quickly discover and choose from over 1 million affiliate partners. Its AI-powered Partner Discovery tool provides daily recommendations that align with your marketing objectives. 
  • Control: Easily measure the value and impact of your investments using new in-depth funnel and journey path reports to understand how your customers find you online. And powerful sector benchmarking shows how you stack up against competitors. 
  • Customization: Choose how you pay your partners, whether it's based on their influence, purchase value, the number of clicks, or specific actions. Create the perfect payment model that aligns with your goals. 
  • ROI: With your affiliate programs built to drive highly targeted marketing value, you can enjoy a $14:1 return on your ad investment when working with Awin. 

"Choice, control, and customization are critical to creating mutually beneficial and lasting relationships in any business, particularly within digital marketing," said Adam Ross, CEO of Awin. "Awin’s partner ecosystem helps ecommerce brands eliminate industry silos, complex integrations and wasteful spending to create your own advertising ecosystems that easily scale based on individual needs. We’re excited to help customers take back control of your marketing, giving you the freedom to grow your own way." 

Introducing New Technology Plans and Service Packages for Increased Flexibility  

Alongside these upgrades, Awin has introduced new technology plans and service packages to its platform, providing you with even greater flexibility to match your specific needs: 

  • Technology Plans: You can now choose from a range of MarTech (Marketing Technology) plans Access, Accelerate and Advanced, giving you access to the exact tools and resources you need to optimize your affiliate marketing efforts. Whether it's advanced reporting, AI-powered recommendations, or integration with third-party plug-and-play tech solutions, the new Awin plans empower you to customize your affiliate marketing technology stack to your unique marketing objectives. 
  • Service Packages: Awin’s service packages offer you a choice of support levels, from self-service options if you prefer hands-on management to fully-managed solutions should you prefer expert guidance. These packages provide you with the flexibility to align your affiliate marketing strategies with Awin’s internal resources and award-winning expertise.  

To learn more about Awin’s partner ecosystem, please visit

About Awin

Two-thirds of digital ad spend currently flows to the three big tech platforms - Google, Meta and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin offers a real alternative to big tech and puts advertisers back in control of their own business growth. Using Awin's platform, brands can unlock unlimited marketing opportunities that reach consumers everywhere. Choose which affiliate partners best match marketing objectives. Control costs by defining how these partners are paid. And customize affiliate marketing program using Awin's tech to mirror unique goals, whatever they may be.