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MARCC LA admission from waitlist: 2/29/23, 3pm-8pm. Bodega, 814 Broadway, Santa Monica, CA.

$300.00

In Stock

Description

Marketing, Content and Commerce are in the midst of a industry defining collision that has only partially played out. MARCC explores how the impact of this collision requires more creativity, storytelling and collaboration from brands, publishers and content creators. 

Speakers

Kris Barton, CEO, Centerfield 

Leilani Han, Executive Director, New York Times, Wirecutter  

Charlotte Mostaed, CMO, Health-Ade

Brooke Witt, VP Marketing, Avocado Green Brands 

Eric Yang, Founder & CEO, Gear Patrol

Courtney Wartman, Global Brand Marketing Director, Free People

Eric Phung, Founder & CEO, All Gear Digital

Dean Schnider, Founder & CEO Umbrella Investment Partners & former partner @ The Najafi Companies

Michael DiLorenzo, Private Equity Principal, Coral Tree Ventures

Blake Saunders, Managing Director, Methuselah Advisors 

 

Date: February 29, 2024, 3pm-8pm. 

Location: Bodega, 814 Broadway, Santa Monica, CA

Agenda: 

3:00pm-3:25: Fireside chat with Kris Barton, CEO, Centerfield. Kris Barton leads a company at the center of Marketing, Content and Commerce. Centerfield combines publishing brands in residential services, insurance, ecommerce and B2B and dedicated service team to drive commerce outcomes for clients. Supported by StackCommerce

3:30pm-4:00pm: Investor Perspective. Blake Saunders, Managing Director at Methuselah Advisors & Dean Schnider, former Partner at The Najafi Companies will lead a discussion on key drivers in the commerce media industry with a focus on M&A activity. Brought you by our leading agencies: Alta Media Partners, NYMO & Co, Hamster Garage, LaRue PR and Klay Media. 

4:05-4:35 : Storytelling in the land of performance. A discussion with leading brands about how branding and storytelling are a key component of affiliate & commerce and how this impacts team structure, and measurement. Brought to you by Everflow. 

4:35pm-5:05pm: Wine and networking break. Brought to you by Affiliate.com

5:10pm-5:30pm: Commerce Publishing: The evolution of commerce & media forces publishers to build organizations that can serve the many evolving needs of brands. Learn how leading publishers structure their teams to be flexible and respond to market demand.  Brought to you by Button. 

5:35pm-6:00pm. Creator collision.  The creator economy has largely been in the land of social. But as creators build their own media brands, how does that impact commerce media and the affiliate ecosystem. Brought to you by Ad.net. 

6:00pm-8:00pm: Reception & networking. 

Supporters

For an example of a past MARCC event, see a recap of our July 2023 NYC event here