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All You Need To Know About Influencer Marketing But Are Afraid To Ask

Feb 12, 2023 by Jim Nichols

Integrating influencers into affiliate marketing programs is one of the biggest trends in our industry. To help marketers make better use of this burgeoning channel, we've created a three-post mini-series on how affiliate marketers can master the space and drive the best possible results.

This first post provides a comprehensive overview of the influencer channel and how to use it to drive marketing outcomes, including direct sales. Here’s a hyperlinked index of topics it covers:

Quick Links

What is Influencer Marketing?

How Large is Influencer Marketing?

Why is Influencer Marketing Growing So Rapidly?

What Kinds of Influencers are There?

What are the Most Popular Influencer Topics?

How Do Brands Engage and Compensate Influencers

Why Does Influencer Marketing Work?

What Challenges Does Influencer Marketing Pose?

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