PAST EVENT

Marketing, Content & Commerce: NYC, July 31st 2023

The modern day shelf space is the publisher website, where a consumer selects a product. Optimizing that shelf space is central to the role of the marketing lead and the publisher. Their relationship should reinforce the messaging, the pricing and the product itself.

On Monday July 31st, 2023 we discussed how trust is built and maintained, the importance of having a strong publishing brand and how advertisers can build strategic relationship with publisher brands.

4:00 pm-4:30 pm: Opening lecture with Kent Grayson.

Brought to you by impact.com

Kent Grayson is Associate Professor of Marketing, Kellogg School of Management, Co-Founder of The Trust Project at Northwestern.

Professor Grayson’s research focuses on trust and the related issues of truth, authenticity, and deception. His publications include a study of how trust in the marketplace affects consumers’ trust in a company.

4:30-5:00pm: Fireside chat with Tory Brangham, Chief Commerce Officer, Dotdash Meredith.

Brought to you by CJ

Dotdash’s nearly $3 billion acquisition of Meredith was a bet that trusted media brands could be combined with digital transactional media expertise to create tremendous value. Tory Brangham has been central to successfully tackling the operational, cultural and technical challenges.

Tory Brangham is the Chief Commerce Officer at Dotdash Meredith.

Previously, Tory worked as a Director of Merchandising at Quidsi/Amazon as well as Managing Director of iVillage/iVillage UK. Tory brings over two decades of experience in ecommerce and editorial content. During her tenure at Amazon, Tory oversaw a variety of businesses including children’s apparel, toys, and pets. The clothing/soft goods category, launched from scratch, grew to over $30MM in revenue in just two years.

5:00pm-5:30pm: Cocktails, appetizers and networking break.

Supported by Rakuten Advertising

5:30-6:00pm: Story-telling and Go-to-market via partnerships: the synergy required to build successful affiliate distribution partnerships.

Brought to you by our publishing sponsor Capital One Shopping

Moderator Jessy Fofana, Founder of LaRue PR will lead a discussion about the importance of building brands that online shoppers respond to and working with publishers who build trusted environments that align with the brand partner goals.

Camilla Cho, SVP, eCommerce, Vox Media oversees commerce efforts for Vox Media properties including New York Mag, The Strategist, The Cut, The Verge, PopSuger, Polygon, Eater, SBN, Vulture, The Dodo and Thrillist.

Most recently at Parachute Home and now Tonal, Ian Yung has taken an analytical approach to growing businesses. As the SVP of Revenue at Tonal, he leads Sales, Marketing, Retail, Growth and Analytics teams responsible for developing and implementing strategies that will grow revenue in a predictable, profitable and scalable way.

Jason Panzer is President of Hexclad Cookware. At Hexclad Jason has overseen meteoric growth by combining a strong brand, celebrity endorsement and strategic partnership plan.

Lauren Newman, EVP Media and Commerce at Red Ventures, leads a team responsible for building trusted relationships with brands and ensuring the relationship’s success .