FREE FOR MEMBERSEyes Wide Open View of the Commerce Publishing SpaceThis article is the first in a series of articles examining the ... Mar 23, 2023 • 8 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionWhy are Brands Obsessed with Influencers When the ROI Isn’t Always There?This article is part of an on-going Martech Record series examining the ... Mar 23, 2023 • 7 MIN READ
FREE FOR MEMBERSARTICLE in TopListsThree Countries & Regions To Think About For Your Affiliate Program In 2023For many years, three countries dominated in affiliate – the US, UK, ... Mar 20, 2023 • 7 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionThe Skinny on Subnetworks From Brands and AgenciesKey Takeaways Subnetworks are playing a large and growing component in the ... Mar 20, 2023 • 11 MIN READ
PAST EVENTPubs Choose Subnetworks For Data-Driven Insights Say Martech Record PanelistsKey Takeaways The core subnetwork value proposition has changed from the ... Mar 7, 2023 • 7 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionState of Affiliate: As Marketers Shift to Performance, Perception and Measurement Problems Threaten the Space’s EvolutionPractitioners worry that a period of experimentation and expansion is being squandered ... Mar 7, 2023 • 13 MIN READ
ARTICLE in Analysis & OpinionAffiliate Subnetworks: From Proving Grounds To Growth EssentialsKey Takeaways Subnetworks play a significant role in the affiliate industry, ... Mar 7, 2023 • 7 MIN READ
FREE FOR MEMBERSVIDEO in Partner Marketing SeriesJordan Glazier, CEO of Wildfire Systems, Followed Opportunities Across Roles in Several IndustriesJordan Glazier’s start in strategy consulting helped him develop what he calls ... Mar 3, 2023 • 2 MIN READ
FROM OUR PARTNERSARTICLE in Analysis & OpinionFrom Good To Great: The Three Pillars Of Affiliate Growth In 2023What does it take to maximize success in 2023? What do brands ... Mar 1, 2023 • 6 MIN READ
FREE FOR MEMBERS PAST EVENTCanada Connects. Listen To Affiliate Marketing Leaders From CanadaCanada's unique publisher ecosystem and attractive market require advertisers and publishers to ... Feb 27, 2023 • 1 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionCan I Manage Influencer Marketing With My Affiliate Solution?As the call from the CMO’s office comes to make influencer marketing ... Feb 16, 2023 • 5 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionAttention Affiliate Leaders, Making Influencer Accountable Is Your Big OpportunityFor years, affiliate marketing has been viewed as a niche channel – ... Feb 15, 2023 • 4 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionIntroducing The Martech Record MatrixAs a product marketer running competitive analysis, a BD leader trying to ... Feb 12, 2023 • 2 MIN READ
FREE FOR MEMBERSARTICLE in ToolkitAll You Need To Know About Influencer Marketing But Are Afraid To AskIntegrating influencers into affiliate marketing programs is one of the biggest trends ... Feb 12, 2023 • 11 MIN READ
FREE FOR MEMBERSVIDEO in Partner Marketing SeriesTikue Anazodo, CEO of Kudos, Aims to Provide a Consumer-Focused Smart WalletThroughout his time as a lead product manager at Google and for ... Feb 8, 2023 • 2 MIN READ
ARTICLE in Analysis & OpinionCJ's Perlu Acquisition is a Bet That Marketing Budgets are Converging.CJ's Perlu Acquisition is a bet that marketing budgets are converging. Yesterday, ... Jan 25, 2023 • 3 MIN READ