VIDEO in Analysis & OpinionSarah Pottieger, SVP of People at Forum Brands talks to Martech Recrord about career transition and the new role of HR.Over the last 5 to 7 years, Sarah Pottieger has seen a ... Sep 27, 2023 • 3 MIN READ
ARTICLE in Analysis & OpinionSending Out an SOS to SMS Marketing CompaniesIndiscernible. Overcapitalized. Saturated. Welcome to the 2023 graduating class of SMS marketing ... Sep 26, 2023 • 4 MIN READ
PAST EVENTWebinar: Publisher RoundtableStream our Publisher Rountable webinar above thanks to Rakuten Advertising (download their ... Sep 21, 2023 • 2 MIN READ
VIDEO in Advertiser SeriesUsing the affiliate playbook to activate multiple mediums. Wade Tonkin, Head of Affiliate, Fanatics shares how to educate the marketWorking as Fanatic’s Director of Global Affiliate has changed the way Wade ... Sep 15, 2023 • 3 MIN READ
CJ partners to accelerate APAC growthToday CJ announced a partnership with Singapore based adtech company Tyroo Technologies. ... Sep 12, 2023 • 1 MIN READ
2023 Affiliate Buyer’s Guide: Which companies won awards this year?To create the 2023 Affiliate Platform Buyer’s Guide, we ask hundreds of ... Sep 12, 2023 • 4 MIN READ
SMS Marketing: What Affiliate Leaders Need to KnowAs marketing channels blur and become more interconnected, Martech Record is creating ... Sep 5, 2023 • 7 MIN READ
FREE FOR MEMBERS PAST EVENTPast webinar: A multi-channel approach to optimizing your partnerships. (Access a video of this webinar from August 31st, 2023 here, ... Aug 31, 2023 • 1 MIN READ
PDF in Analysis & OpinionMartech Matrix: SMS Marketing PlatformsIntroducing the SMS Martech Record Matrix In early 2018, I remember asking ... Aug 29, 2023 • 4 MIN READ
FREE FOR MEMBERSHow to get ahead in your Partnerships Career (part 2 of 2)How to Get Ahead in Your Partnerships Career (Post 2 of 2) ... Aug 28, 2023 • 11 MIN READ
FREE FOR MEMBERSARTICLE in Analysis & OpinionHow to Get Ahead in Your Partnerships Career (Post 1 of 2)This two-part series is about getting the career success you deserve. Post ... Aug 21, 2023 • 7 MIN READ
PAST EVENTMARCC Party Pics: July 31st, 2023. The Grayson Hotel, New York Thank you to our sponsors for making MARCC possible. If you'd ... Aug 15, 2023 • 12 MIN READ
PAST EVENTMARCC Recap: Dotdash Meredith COO Tory Brangham discusses the importance of publishing brands in commerce mediaMARCC events are designed to help industry participants elevate their thinking – ... Aug 15, 2023 • 4 MIN READ
PAST EVENTMARCC event summary: The three components of Trust: Professor Grayson, Associate Professor of Marketing, Kellogg School of ManagementMARCC events are designed to help industry participants elevate their thinking – ... Aug 15, 2023 • 4 MIN READ
2023 Affiliate Buyer’s Guide: Richer respondent pool provides broad industry perspectiveEvery year, the team at Martech Record makes a considerable effort to ... Aug 11, 2023 • 8 MIN READ
MARCC Event breakdown the components of trust and demonstrate how they are the foundation of a changing industryMARCC events are designed to help industry participants elevate their thinking – ... Aug 11, 2023 • 9 MIN READ