What’s New - Martech Record

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ARTICLE in TopLists

TopList: Top People Shaping Affiliate Marketing & The Digital Partnership Economy That You Should Be Following

Today, almost any type of digital content can be used by an ...

Oct 20, 2023 • 14 MIN READ

ARTICLE in Analysis & Opinion

Sending Out an SOS to SMS Marketing Companies

Indiscernible. Overcapitalized. Saturated. Welcome to the 2023 graduating class of SMS marketing ...

Sep 26, 2023 • 4 MIN READ

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PAST EVENT

Past webinar: A multi-channel approach to optimizing your partnerships.

(Access a video of this webinar from August 31st, 2023 here, ...

Aug 31, 2023 • 1 MIN READ

FREE FOR MEMBERS

ARTICLE in Analysis & Opinion

How to Get Ahead in Your Partnerships Career (Post 1 of 2)

This two-part series is about getting the career success you deserve. Post ...

Aug 21, 2023 • 7 MIN READ

ARTICLE in Analysis & Opinion

Retailers Battle Amazon's Prime Day with Their Own Deal Days

Amazon's Prime Day has become one of the most anticipated online shopping ...

Jul 11, 2023 • 3 MIN READ

ARTICLE in Analysis & Opinion

2023 Affiliate Buyer’s Guide: impact.com, CJ, Rakuten Lead in Platform Usage

This year our survey asked two additional questions: 1) Which affiliate platforms/network ...

Jul 5, 2023 • 5 MIN READ

ARTICLE in Analysis & Opinion

The Battle for Middle Earth: A Performance Marketer’s Guide to the Affiliate Channel’s Savings Space

Given my deep experience in performance marketing on both the advertiser and ...

Jun 16, 2023 • 12 MIN READ

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ARTICLE in Analysis & Opinion

After The Creator Gold Rush

And Onto Building the Creator California As eCommerce brands wildly tried ...

Jun 7, 2023 • 5 MIN READ

ARTICLE in Analysis & Opinion

How to Build a Commerce Media Business Part 1: Structuring your Business

Commerce Media is still in its infancy, and exponential growth will likely ...

May 19, 2023 • 5 MIN READ

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ARTICLE in Data & Reports

Affiliate Publisher Landscape 2023 (Updated: June, 2023)

What types of publishers make up a portfolio for affiliate ...

Apr 17, 2023 • 6 MIN READ

VIDEO in Interviews

Doordash for fashion: Cosimo Corsini takes on the high fashion e-commerce challenge.

From Cosimo Corsini’s first post-graduation gig with Alibaba in Southeast Asia, watched ...

Apr 10, 2023 • 2 MIN READ

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ARTICLE in Data & Reports

Martech Record Market Presence Indexes 2023

The Martech Record 2023 Market Presence Index is a measurement of buyer ...

Apr 2, 2023 • 1 MIN READ

FREE FOR MEMBERS

ARTICLE in Analysis & Opinion

Why are Brands Obsessed with Influencers When the ROI Isn’t Always There?

This article is part of an on-going Martech Record series examining the ...

Mar 23, 2023 • 7 MIN READ

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PAST EVENT

Content And Commerce Happy Hour: London

Martech Record hosts a series of local events gathering leading operators in ...

Mar 20, 2023 • 1 MIN READ

FREE FOR MEMBERS

ARTICLE in TopLists

Three Countries & Regions To Think About For Your Affiliate Program In 2023

For many years, three countries dominated in affiliate – the US, UK, ...

Mar 20, 2023 • 7 MIN READ

FREE FOR MEMBERS

ARTICLE in Analysis & Opinion

The Skinny on Subnetworks From Brands and Agencies

Key Takeaways Subnetworks are playing a large and growing component in the ...

Mar 20, 2023 • 11 MIN READ

What’s New.

TopList: Top People Shaping Affiliate Marketing & The Digital Partnership Economy That You Should Be Following

Sending Out an SOS to SMS Marketing Companies

Past webinar: A multi-channel approach to optimizing your partnerships.

How to Get Ahead in Your Partnerships Career (Post 1 of 2)

Retailers Battle Amazon's Prime Day with Their Own Deal Days

2023 Affiliate Buyer’s Guide: impact.com, CJ, Rakuten Lead in Platform Usage

The Battle for Middle Earth: A Performance Marketer’s Guide to the Affiliate Channel’s Savings Space

After The Creator Gold Rush

How to Build a Commerce Media Business Part 1: Structuring your Business

Affiliate Publisher Landscape 2023 (Updated: June, 2023)

Doordash for fashion: Cosimo Corsini takes on the high fashion e-commerce challenge.

Martech Record Market Presence Indexes 2023

Why are Brands Obsessed with Influencers When the ROI Isn’t Always There?

Content And Commerce Happy Hour: London

Three Countries & Regions To Think About For Your Affiliate Program In 2023

The Skinny on Subnetworks From Brands and Agencies