This webinar will address how affiliate budgets play a role beyond the point of sale. Iva Pawling, President, Richer Poor + franki organizes her marketing team so that the brand and the affiliate leads are on the same team, allowing them to tell consistent stories throughout the consumer journey. Jamie Miles and Chris Carlson are seasoned media execs that have tackled the challenges of building, positioning and selling hybrid products for innovative customers like Iva. Jason Fairchild founded and runs a business specifically designed to bring the most traditional branding tool, television to affiliate marketers. 

Our discussion will highlight how marketing teams and media products are in the middle of fundamental change that impacts how teams are structured, how products are priced and positioned and how we perceive value in our marketing spend. 

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Details

Topic: Webinar: using affiliate to capture value from all marketing activity
Hosted By: Michael McNerney
Start: Monday, Oct 23, 2023 03:00 PM
Duration: 1 hour 0 minutes
Current Timezone: America/New_York

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